These days it is all about promotion of films. Now, the team of Ajay Devgan and Vidya Balan starrer ‘Halla Bol’ has come up with a unique way of promoting their film. Instead of holding press conferences in five-star hotels or visiting plush multiplexes, the stars of the film will come down on the streets and perform plays to promote their film.

The plays will have subjects in tow with the film dealing with some social problem - be it eve-teasing, corruption, municipal problems or lack of proper healthcare for the poor. The plays will be performed on the streets of main cities like Mumbai, Delhi, Chennai and Kolkata.

This unique promotion idea comes with the fact that the movie has Ajay Devgan and Pankaj Kapur as theatre actors who perform plays on the streets on several social issues. So the producer thought of promoting the film in the same way.

Directed by Rajkumar Santoshi, ‘Halla Bol’ will hit the theatres on January 11, 2008.