No doubt, it is the power of the money and glamour attached with idiot box that is turning big stars like Amitabh Bachchan, SRK, Urmila Matondkar more and more towards it. And they all have become frequent visitors for television viewers.

On a comparison chart of income between film star and in-demand TV actor, it is the TV actor, who, on the basis of annual income gains an edge over the film star. According to Kalyana Sundaram, programming head in a channel “An established TV star earns between Rs 15-25 lakhs a month, or up to Rs 3 crore annually”
According to Payal Patel, creative head of a Television Channel this works by two ways in favor of film star as well as TV channel. A TV channel wants to gain mileage from the star value, meanwhile, a star opt television as a media to market him. Presence of star in a soap or reality show raises its TRP, automatically. Thus converts good amount of money from sponsors towards a program.